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Tamjai Returns to Deliveroo
Location
Hong Kong
Role
Branding. Social Media & CRM Management.
Relation
Client side
In a restaurant-focused marketing campaign, Tamjai Yunnan Mixian, a significant account in Deliveroo's Hong Kong history, made a grand return to the platform. To mark this occasion, we launched a campaign offering a 30% discount on selected items, accompanied by a viral "thriller" video featuring Hins Cheung, a top singer in Hong Kong.
This comprehensive effort spanned various channels, both online and offline, utilizing platforms such as social media, display ads, email marketing, and billboards. Additionally, we introduced a series of interactive Instagram stories gamifying the product experience and engaging our audience further.
