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Deliveroo Summer Promo 2022
Location
Hong Kong
Role
Branding. Social Media & CRM Management.
During the pandemic's scorching summer, when venturing outdoors was less appealing, Deliveroo offered the convenience of delivering anything you desired right to your doorstep. Our most extensive promotion to date in 2022, with discounts of up to 50% off site-wide for three weeks, aimed to make life easier during these challenging times.
This campaign kicked off with a viral video featuring a catchy song and popular millennials and Gen Z celebrities. It was an omnichannel effort, with assets reaching audiences online and offline through diverse platforms, including social media, display ads, email marketing, and even public transportation.