Deliveroo x McDonald's Tomato Macaroni Soup

McDonald's Hong Kong launched a new breakfast item, the tomato macaroni soup with sausage, on the Deliveroo platform. To mark this occassion, we initiated a restaurant-focused campaign featuring promotions on new items. Drawing inspiration from the popular Netflix series "Squid Game,", our creative theme incorporated animation for visual appeal.

This digitally driven campaign extended across multiple platforms, including social media, display ads, and email marketing, to engage a wide audience and create buzz around the new breakfast offering.