Deliveroo Presents: We Live Food

During my tenure at Deliveroo, I was involved in one of the initial campaigns - Deliveroo: We Live Food. The concept stemmed from the global theme "Food: We Get It" but we took it a step further. Rather than just delivering and understanding food, we aimed to immerse ourselves in it, comprehending every aspect of consumers' needs and desires to provide a tailored experience. Our creative agency spotlighted a fundamental kitchen staple in Chinese cooking, weaving it into the micro-moments of consumers' everyday lives to symbolize the different stages of life.

This campaign was omnichannel-driven, with assets distributed online and offline, spanning various platforms from social media to display ads and email marketing, as well as extending to public transportation and high-visibility billboards.