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Deliveroo presents: The Grain of Life

Link

Location

PMQ, Hong Kong

Role

Content Lead. CRM & Social Media Management

My very first event at Deliveroo coincided with the brand's 6th anniversary celebration, launching the "Grain of Life Exhibition." Embracing the emotion-inducing theme of the brand campaign, "We Live Food," we spotlighted Rice, a staple in Asian cuisine, much like the use of Ginger in the digital campaign. The choice symbolizes Deliveroo's core belief that food sparks emotions and memories, weaving together special moments within our relationships. Food has a magical way of uniting us, and Deliveroo is all about bringing the city's most delectable gourmet treats right to your doorstep.

© 2024 by Carrie Chau. All rights reserved.

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