ACG x Deliveroo

To spearhead entry into Gen Z and raise awareness among Alpha Generation, I collaborated with the partnership team to debut an event at ACG - Anime, Cartoon, and Game Convention (Comic Con). Our event narrative revolved around a regal princess who granted attendees' wishes on demand. A skilled cosplayer embodied this majestic princess character, adding flair to the show. Additionally, we organized an interactive game segment on stage, engaging the live audience and offering generous giveaways such as merchandise and promo codes.

The event proved to be a success in capturing the attention and enthusiasm of the Gen Z audience, effectively resonating with this demographic and creating a memorable experience at the convention.